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Betting On Women For The Win In The Gaming Industry 

10Bet Africa

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Betting On Women For The Win In The Gaming Industry

24 April 2023

Although women have faced many challenges associated with gender discrimination in the workplace, I believe online gaming – an industry largely dominated by males – has been a leader in creating equity over the years, in more ways than one. However, even given this, there is still great opportunity for better female representation in the industry.

I recently sat on an inspiring panel focusing on the hidden talent of women in the African gaming industry at the latest Big Africa Summit, and from this discussion, it is safe to say there is certainly evidence that women are shaking up the online gaming industry. Being so agile and flexible in Africa, the opportunities available for women in the industry remain endless.

 

I began my 15-year stint in online gambling as an entry level digital marketer. When I started my career in online gambling back in 2007, there were not many females in the industry. A woman, who was then an executive in the company where I started my gaming career, recognized my talent and enthusiasm. I was fortunate to have received mentorship and training from her which set the tone for my movement within this industry.

 

Nobody comes off the boat and has a degree in online gaming. It takes years of learning, mentorship and moving between various roles before one can find their passion and niche.

 

I do not believe there is any role in this industry that is gender specific. Women can fill absolutely any position available in online gambling organisations, as long as they qualify as the right person for the job. Therefore, as senior management, male or female, we need to be active agents of change by adopting the mindset of hiring and promoting the right person for the job, and not the right man or woman. This will be a huge step towards gender equity in our fast paced and ever-growing industry and set a great example for other industries who may be battling to adopt a way forward

About 10bet:

 

10bet Africa is a betting and gaming company with a proud history. 10bet was established in 2003 and is home to millions of players. 10bet Africa offers bettors a wide selection of games and sports to bet on, and the company always has the bettor in mind.

We offer customers an easy sign-up process, 24/7 support, fast withdrawals and a secure sports betting and gaming environment. 10bet Africa offers exciting promotions so keep an eye out on our website and social media platforms for competitions and special announcements.

About Michelle Colborne:

Michelle Colborne is the Chief Revenue Officer at 10bet Africa. Her experience in the betting and gaming industry spans over fifteen years.  At 10bet, Michelle is responsible for overseeing the traditional marketing studio where she uses her knowledge and experience to take the 10bet brand to the next level as a powerhouse in the South African and African markets.

Michelle previously held the position of Marketing Operations Manager for Betway Africa for over seven years,  where she was responsible for strategizing and overseeing sponsorships, CSR initiatives, PR, budgets and relationship management of country managers throughout Africa. Michelle also worked for Piggs Peak Casino for 5 years as the trafficking and digital media manager.

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A lotto ways to win – 10bet South Africa

10bet South Africa recently announced the launch of its latest games offering, Lucky Numbers, in partnership with Bitville gaming.

14 December 2022

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Football

Aduana Stars look to complete double over Great Olympics.

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Aduana Stars look to complete double over Great Olympics.

06 April 2022

Aduana Stars and Great Olympics will battle in a critical Ghanaian Premier League clash on Sunday, 10 April, at The Accra Sports Stadium. 

This match will be Aduana Stars’ second away game in the last two rounds. They played out to a goalless draw with the West African Football Academy in their previous match. The draw against the Academy Boys has slowed down Aduana Stars’ momentum. They dropped from second place to third on the log. They now have 39 points, which leaves them two points second place Bechem United (41 points) and ten points behind the log leader Asante Kotoko (49 points). 

Three draws in a row have slowed down Aduana Stars and their ambitions to play in the Champions or even catch Asante Kotoko, but all is not lost yet. Anything is possible in football. To keep up with the other teams above them, Aduna Stars need to turn things around immediately. They need a resurgence to get their season back on track and try to finish in a higher position. 

Aduana Stars head coach Ben Zola will have to develop a new strategy to get the team playing at their level when he took over. 

The match against Great Olympics is the perfect opportunity for the team to find their goal-scoring touch. They may be missing their talisman Bright Adjei, but others in the group have to step up and show what they can for the team. 

Who are some of the players that coach Zola can count on in the absence of Adjei? The new signing of Emmanuel Gyamfi bodes well. Gyamfi can make a difference with the talent he has. This match will be the right time for him to stamp his presence in the Aduana Stars. 

Another player who can make a big difference is Sam Adams, the midfielder who has scored four goals and made three assists in 20 games. A goal contribution of seven in 20 games is a good return. He’ll hope to make some critical contributions to Great Olympics. 

Great Olympics are coming off a loss to Bechem United, and Aduana Stars should look to the advantage of their low morale. Aduana Stars will be able to win 2-1 against Great Olympics to complete a double. 

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Football

Talanta look to keep its unbeaten run against Police.

Talanta look to keep its unbeaten run against Police.

05 April 2022

Talanta will have their sights on getting maximum points when they take on Police in the Kenyan Premier League on Saturday, 09 April.

The Nairobi recently played out to a goalless draw with Sofapaka. Talanta managed to collect four points out of the six points in the context of these two playing back-to-back games. These four points from this period have helped Talanta pass the 30 point mark and maintain their position in the log at ninth.

Talanta has gone three games unbeaten, and that should be encouraging. That’s an achievement for Talanta; they have found resilience within themselves as a team. This unbeaten run will go a long way in helping the team finish in a higher position in the league.

In these three unbeaten games, they have only conceded one goal. This means that the team allows the defence to be the firm foundation.

The defence from Talanta has been clinical, compact and practical. The team should continue with this trend of defending.

For a team that has not had the best defensive records this season, Talanta has turned the corner. The team is patient and more composed when defending. When the team is defending maturely, they are in a position of not making hasty errors that often lead to a devastating goal, which would bruise the team’s spirit.

Now that they can lock the gates at the back, they will always be confident of getting the point instead of nothing. The responsibility of getting points shouldn’t be only the striker’s responsibility. In modern football, defenders are expected to contribute with goals and assists. They also play an essential role in setting up how the team will play. So the whole Talanta defensive unit should be commended for their turnaround.

Looking forward to the match against Police, it will be necessary for Talanta to take charge and run the opening proceedings. They have to set the tone and try to put Police under pressure.

With their log position, Police are not where they want to be. The team will want to get a win over Talanta and return to winning ways after AFC Leopards defeated them. The last time these two teams met in the first half of the season, they played out to a goalless draw.

Talanta knows that three points are needed for them to progress up the table and close the gap between them and the teams above. With that in mind, Talanta will be able to win 2-1. This will ensure their recent unbeaten run is intact.

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Football

Red Arrows prepare for a crucial week in the league title race.

Red Arrows prepare for a crucial week in the league title race.

05 April 2022

It will be a busy week for Red Arrows as they have two games. These two games may also define how the season will roll out for Red Arrows.

The week’s first game will be against Nkwazi on Wednesday, April 6, and then the second game will be a big match against Zambian football giant Zanaco on Saturday, April 9. 

The six points on offer will be the most valuable that Red Arrows will contest for this season. So far, Red Arrows have collected 56 and led the Zambian Super League. It will be necessary for Red Arrows to resume their season with positive results after the recent conclusion of the international break. These games will test the mettle and attitude that Red Arrows has. 

There’s no doubt about their superior tactical and technical skill, they have dominated every team they have faced, and they create chances and score goals. Therefore, how they will perform is not to be questioned. However, their mental resolve will be the most tested. These matches will have two different atmospheres and energies, but Red Arrows will have to be up for these challenging tests. 

10bet Africa looks at how Red Arrows will do and problems they match encounter when facing Nkwazi and Zanaco. 

Red Arrows vs Nkwazi 

The match against Nkwazi will require Red Arrows to have their attitude on 100%. The game is coming as a given win for Red Arrows, so they shouldn’t take it lightly. Red Arrows should show Nkwazi the respect they deserve and not pay attention to the log position that Nkwazi is in on the log. 

Nkwazi is in 12th in the league, and they have lost four out of the last five matches. The last time they met Red Arrows, they lost 1-0, and they will be keen on getting a win over the log leaders. 

If Red Arrows respect Nkwazi and have the right attitude, they will win by 2-0. 

Red Arrows vs Zanaco 

This will be the big game of the weekend; the hype around this match will be high. This match pits one of the traditional big teams in Zambia against the champions-elect. Red Arrows should remain level headed during the buildup and actual game.  

They should not let the occasion override or even overwhelm them. When a big game comes, players are often emotional and passion-driven. This is not bad, but it can quickly derail during the game. Emotion and passion sometimes are a dangerous combination. So Red Arrows have to manage those well. 

Zanaco has not had the best of seasons. They have struggled to balance between the league and the CAF Confederation. As a result, they are out of the Confed Cup and are ninth in the league; their season has been dead. 

Even though Zanaco is down and out, Red Arrows should respect their experience and skill. The match will be prominent regardless of the log standings for the teams. We predict that Red Arrows will win 2-0 at home.   

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Football

Aduana Stars with the chance to restart under Zola

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Aduana Stars with the chance to restart under Zola

12 February 2022

Aduana Stars have the chance to return to winning ways when they play Eleven Wonders on Sunday, 13 February, in the Ghana Premier League.

After their minor blip, the weekend’s game will be critical in kick-starting Aduana Stars’ season. Those blips can happen to any team in the world of football. What matters the most is how the group bounces back from them.

Three disappointing results over the past weekend may have left the fans disheartened and confused about how it all went wrong. Three losses to Dreams, Bechem United and Bibani Gold Stars have seen Aduana Stars slip from the top to sixth place.

Critical injuries to essential players have derailed the team’s season. The absence of skipper Joseph Addo was a blow that must not be underestimated. His influence on the team at the start of the season was crucial. He has now returned, and will look to inspire the team again.

The brilliant start to the season has kept Aduana within touching distance even after they had a fall in the log. They still have a chance to regain their form and go back to fighting for the title and CAF continental spots.

Aduana has played good football, dominating teams but lacking the final product. Their strikers have not gotten their shots on goal and keepers to play top-level when they face Aduana Stars.

New head coach Ben Zola will have to come up with a play that will see the likes of Bright Adjei, and Emmanuel Gyamfi scoring goals regularly as they did at the beginning of the season. Clear attacking patterns need to be established, and players need to understand their roles as we advance.

The strikers need confidence; they make many passes in the opposition’s box and end up missing a chance. The coach will need to motivate them, and the goals will start rolling in. Aduana Stars have outstanding players and lacked, but they need an arm around their shoulders now.

Zola will have to depend on his man-management style more than the tactical understanding, and the players need to be comforted and know that their coach has their back. The supporters and sponsor 10Bet Africa will always back the players, and they have been showering them with unwavering support on social media.

Sunday’s match with Eleven Wonders feels like it will be the turning point in Aduana’s season. They are gearing up for a rousing performance as Eleven Wonders are in 17th place on the log and are in a relegation fight. They have lost 12 games this season.

We predict that Aduana Stars will bring Eleven Wonders up to 13 losses with this match. It is the perfect game for Aduana Stars; they will beat Eleven Wonders 2-0 to regain confidence.

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Football

Red Arrows looking to extend lead at the top of ZSL

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Red Arrows looking to extend lead at the top of ZSL

12 February 2022

Leaders of the Zambian Super League, Red Arrows, face a massive test on 13 February when they take on third-placed Green Eagles in Choma.

Red Arrows have pulled away from their rivals in the league to be in the driving seat for the title race. With 12 games left to play, Red Arrows are number one on the log with 43 points, followed by Zesco United with 38 points; and the team they will face on Sunday is in third place with 36 points.

With Green Eagles just seven points behind Arrows, this weekend’s game is billed as a Super Sunday match. The two teams last met in October 2021 at the Nkoloma Stadium, which saw the Red Arrows win 1-0 on their home ground. This weekend’s game will be played in the Green Eagles backyard, and they will be out for revenge.

Green Eagles have won five games and have averaged over 0, 5 goals at home. In comparison, Red Arrows have scored 20 goals in their ten away games this season, meaning they average over two goals per game. Recently they have been thrashed their opponents in away games; they gave a 5-0 riot to Kansanshi Dynamos and a 3-0 hiding to Green Buffaloes.

Red Arrows don’t seem to be phased by the prospect of playing in front of hostile crowds and unfamiliar territory. They relish playing away from home, and away games don’t affect their regular game. This characteristic of winning games away shows they have championship material. Their ability to win games on the road will benefit them when the season draws to a conclusion.

Arrows will be eyeing another win, but the match against Green Eagles will not be easy; Eagles are not in the top three by luck. They are a good team and will give Red Arrows a run for their money.

If they lose, Zesco United and Green Eagles will close the gap, which is not ideal for their title aspirations. If they beat Green Eagles, they will eliminate them from the title race.

The latter is the more appealing for Red Arrows, and based on their track record, we predict that Red Arrows will continue with their winning streak and beat Green Eagles 2-1.

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Football

Talanta go in search of three points against Bidco United

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Talanta go in search of three points against Bidco United

11 February 2022

FC Talanta will continue their Kenyan Premier League push to victory over Bidco United on Saturday, 12 February.

FKF Premier League is the perfect platform to showcase  league for men’s association football clubs in Kenya. Talanta was set for a midweek fixture with Ulinzi Stars at their home ground, but the match was postponed for another date. The team must now shift their focus and strategize their game to outplay Bidco United and return to Nairobi with full points.

Bidco has struggled to find their form this season and is currently in 14th place on the table with 20 points. The team lacks confidence, and their game has been inconsistent as a result. The last five games ended in a draw – a sign that they have lost their instinct to close games and protect leads.

All the draws have been 1-1 score lines; they score and concede at one goal per game. The single points have not helped them climb up the table.

Meanwhile, Talanta has had a remarkable season and is in ninth place on the table with 24 points, with six wins, six draws, and only five losses under their belt.

Safety in the last 18 of the KPL is normally achieved when a team reaches the 30-point mark, and Talanta only needs six points to reach 30 points to retain their premiership status. Supporting a team playing in the top division is an achievement the Talanta management, fans and sponsors 10Bet Africa will appreciate.

Credit must go to head coach Ken Kenyatta, firstly for getting the team promoted and then ushering them into their spectacular first season. Kenyatta’s ability to structure the team and master its tactical identity has been impressive.

His best tactical display was when he masterminded a 1-0 win over the log leaders Kakamega Homeboyz. The win was Kakamega’s first loss of the season at it came from an unlikely source, one would say.

Talanta knows that beating Bidco United will go a long way towards securing their safety. Kenyatta’s mastermind talent should tip the scales for his team to claim a win over Bidco and take them a step closer to maintaining Talanta’s place in the KPL.

They will look to grab a 2-0 win over Bidco United.

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Football

Daring Club Motema Pembe hunting for a surprise win over Maniema Union

Daring Club Motema Pembe hunting for a surprise win over Maniema Union

9 February 2022

Daring Club Motema Pembe will travel to Kindu to face Maniema Union in a Linafoot clash on Thursday, 10 February. 

Thursday’s match is a clash between two of the biggest teams in the Congo and promises to deliver fireworks. Both teams enjoy great support from fans in their respective provinces.

DCMP and Maniema are provincial clubs that have played in the shadow of teams like TP Mazembe and AS Vita for a long time. But they have been able to make their mark in African continental competitions, playing against teams in North and Southern Africa. Key to their success is the talented coach, Landeut. He is renowned for his vision and his ability to execute a plan, which is critical to the team’s development.

Their performance has enhanced their reputation across the continent and has helped DCMP to secure a partnership with betting agency 10Bet Africa. The two parties have joined forces to help grow the state of football on the continent, and the partnership has been fruitful so far. 

Thanks to the support from their sponsor, DCMP has been able to invest in their squad and the season promises to be a positive one. The Immaculates have had a few disruptions in their season but now are looking to put that behind and focus on improving their game.

DCMP started 2022 on a good note, winning two out of three games. They began the year by defeating JSK 4-0 and then beat Lubumbashi Sport 2-1 at home. They then played out to a 1-1 draw against Don Bosco. 

The Kinshasa based outfit currently finds itself in fifth place on the Linafoot table. They have collected 25 points and have played 13 matches while others have played 17 games. This means DCMP will have to catch up if they hope to turn the games result into to meaningful points. 

Their opponents Maniema Union are above them on the log in fourth place with 31 points having played two more games than DCMP. Maniema Union are coming off back to back wins against Dauphins Noirs and Etoile de Kivu. They will be confident going into Thursday’s match against DCMP. 

DCMP will provide an interesting test for Maniema Union; they won’t be a walk in the park like their recent opponents. DCMP, in recent games, have found a new attacking outlet, they no longer initiate their attacks through the wings but they go through the middle. This is something that has caught teams off guard and they will use this to their advantage on Thursday. 

DCMP know that three points will take them closer to Maniema Union and will focus on taking control of the game, keeping possession and outplaying the home team. 

We predict that DCMP will pull out a surprising 2-1 victory against Maniema Union. 

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Football

Man City is looking for three points

Man City is looking for three points.

8 February 2022

Manchester City (Man City) will host Brentford in a Premier League clash at the Etihad Stadium on Wednesday, 9 February.

The match pits two teams with a similar style of play, positional and transition. So this has the all the indications of a classic matchup.

Pep Guardiola’s City has been the runaway leader in the Premier League, dominating and dismantling teams left, right and centre. They have been simply unstoppable, playing some of the most enterprising football in the league.

The Brentford side has always punched above its weight class and has gone toe-to-toe with football giants like Liverpool, Chelsea, Manchester United, and Arsenal. So it’s guaranteed that these legends are not intimidated by any team they play, including the current log leaders.

Their head coach Thomas Frank wants his side to stick to their footballing philosophy at all times, regardless of the opponent. This approach has made Brentford one of the most exciting teams to watch in the Premier League.  

Brentford recently announced the signing of Danish midfielder Christian Eriksen on a six months contract. The deal had the world buzzing in anticipation of seeing Eriksen on the football pitch again. Eriksen collapsed during a European Championships match seven months ago due to a cardiac arrest.

Eriksen is no stranger to the EPL; he was once part of an exciting Tottenham Hotspur team under Mauricio Pochettino. He dished out assists for Harry Kane, Son Heung-min and Dele Alli. Together they were known as the ‘Spurs Fab Four’ ushering  in Tottenham’s most successful era.  

Brentford is currently in 14th place with 23 points but wants to establish itself as a league regular. Hence they have brought Eriksen on board, one of the greatest players to brace the EPL. 

Going in to Wednesday’s match, Brentford have a mountain to climb as they will have to stop a free-flowing City that scores for fun on home turf. This match will be different to the last encounter between the two teams in December, where Man City managed to get a close 1-0 win away. This result showed that there was very little difference in skill and approach between the rivals.

Man City have won four of their last five matches, and they are in fine form. Brentford will want to slow down their momentum and, in doing so, they may be doing Liverpool and Chelsea a great favour.  

Pep Guardiola’s team is chasing another title. Therefore, the three points on offer in this match against Brentford are critical to securing the EPL Title.

Our best prediction for this match is that Man City will score in either half against Brentford and should win by 3-0 to take the three points.

 

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